![]() ![]() It's not clear how much practical control Musk will have following the leadership shuffle. The social network has tried to shift more of its revenue toward subscriptions, but may have had only limited success. Twitter's looser content moderation policies under Musk, which have focused on limiting reach rather than bans, have earned praise from some circles but have also prompted an exodus of advertisers that don't want to risk running ads next to hate speech and misinformation. Most rank-and-file employees from before the purchase have either been laid off or quit. He made a point of firing the executive team and dissolving the board of directors. His tenure has been chaotic since it began in October. ![]() And, as AdAge recently pointed out, Yaccarino tweeted at Musk that Twitter should bring back Periscope, calling it "an idea for our new partnership."īy subscribing, you are agreeing to Engadget's Terms and Privacy Policy. NBCU also has significant partnerships with Twitter, recently renewing its partnership to host video from the 2024 Olympics on Twitter. The two have appeared together at ad industry events, and Yaccarino has spoken favorably of Musk. Twitter didn't respond to a request for comment, but Yaccarino and Musk are apparently on good terms. ![]() Yaccarino is known for being an "industry advocate for finding better ways to measure the effectiveness of advertising," according to The Journal. Hours after Musk's announcement, The Wall Street Journal reported that NBCUniversal advertising exec Linda Yaccarino "is in talks" to take over the CEO role at Twitter. Musk will stay on as executive chairman and chief technical officer covering "product, software and sysops." While he hasn't identified the new leader by name, he indicated he had hired a woman for the role. He announced on Thursday that a replacement chief executive will start in roughly six weeks. Elon Musk is making good on his promise to step down as Twitter CEO following a poll. ![]()
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